What is a website ?
A website is a collection of one or multiple web pages linked together with hyperlinks and hosted on a server. Users can access these pages using a web browser. Websites can contain various elements, such as static content like images, text, and videos, or dynamic content like forms and databases. As of 2023, there are approximately 1.9 billion websites worldwide.
What is a web page ?
A web page is an individual element that forms part of a website. The number of web pages in a website can vary based on its purpose. Users can access web pages through their web browsers.
What is the purpose of a website ?
Websites serve the purpose of sharing information globally. They can be used to sell products or services, promote businesses, or offer entertainment and engagement.
How to create a website ?
There are two main ways to create a website:
- Using an HTML editor: This involves creating web pages using HTML, CSS, and JavaScript. However, it requires a good understanding of these programming languages.
- Using a CMS (Content Management System): A CMS allows you to edit pages and articles without needing advanced coding skills. It simplifies the website creation process.
To create a website, you need to be familiar with:
Basic computer skills
Comfortable using a computer, navigating folders, and performing basic tasks.
Web hosting
Understanding how to buy a domain name, configure hosting, and manage files on a web server.
Domain management
Registering a domain name and configuring it to work with your website.
File Transfer Protocol (FTP)
Useful for transferring files between your computer and the web server.
Databases
Knowledge of creating and managing databases, especially for CMS platforms like WordPress.
WordPress installation
Understanding how to install WordPress, upload files, and run the installation script.
Theme customization
Customizing themes or using website builders like Elementor to design your site’s appearance and layout.
Content management
Integrating articles and managing written content effectively, including image compression and using Alt attributes.
Plugin management
Installing, activating, and configuring plugins to enhance your website’s functionality.
Security and maintenance
Implementing best security practices, performing regular backups, and keeping your website, themes, and plugins updated.
At Sowebio, we excel in these steps because each team member is trained in the essential techniques for website stability and visibility. As developers, we also possess expertise in various programming languages to offer specialized developments tailored to your business needs.
Different Types of Websites
Websites serve various purposes based on the specific needs of businesses or individuals. Here are some common examples:
- Blogs: These websites share information or provide entertainment to a community.
- Showcase websites: These sites introduce companies or organizations.
- Institutional websites: Typically used by organizations, institutions, or government entities to communicate their values, missions, and objectives to the public. They aim to establish a strong brand image and provide institutional information. Some may allow more interaction, like membership requests, event registrations, and document downloads.
- E-commerce websites: These platforms enable consumers to buy goods, services, or products with just a click.
- One-page websites: A “One Page” website displays all content on a single page. Unlike traditional websites with multiple pages and navigation links, it presents everything in a continuous manner. The advantage lies in its simplicity and easy navigation, but its search engine optimization capabilities may be somewhat limited.
At Sowebio, we create all these types of websites and offer scalable web solutions to meet the growing needs of your business. However, one of the first steps is to define your graphic identity to showcase your brand image. Our designers can help by creating your logo and selecting your brand colors…
How Sowebio creates a website
At Sowebio, we follow several steps to make a successful website:
Domain Name and URL Setup
Think of a domain name as a website’s address, and the URL as its specific web address. It’s crucial to choose a simple and memorable domain name that users can easily type in the search bar. We conduct research to find available domain names that suit your business and suggest alternative options to avoid cybersquatting. Cybersquatting is when someone registers a domain name similar to your brand or company name intentionally to profit from your reputation. To prevent any issues, leave this task to professionals.
Establish the Graphic Identity
A custom website is essential to attract potential customers. Before designing your website, it’s crucial to establish a consistent visual identity across all communication channels. This includes your logo, colors, and typography, reflecting your company’s values.
Plan the User Journey
We create a user journey to visualize how users will navigate your website and achieve specific objectives, like completing a contact form, reaching a landing page, or making a purchase.
Structure the Site
The website’s structure, also called the sitemap, presents the menu in a clear way for smooth navigation between pages. We outline the site structure before starting the website creation process.
Write Web Content
Web content writing requires specific skills and adherence to certain rules for better readability by your audience and understanding by search engines for improved SEO. This includes keyword research and optimization for search engine rankings.
To maintain and improve your website’s SEO, regular article publications are necessary. Each article targets specific keywords to rank for new search terms used by users, increasing website traffic. Creating a landing page and sending newsletters via email can also boost traffic and foster a community of engaged users.
The Sowebio team specializes in web content writing and newsletter delivery. Crafting content for web pages involves careful planning before, during, and after the writing process. Our content is tailored to your target audience to achieve the objectives set before creating the article or page.
Designing in Responsive Mode
“Mobile First” design is an approach where we prioritize making your website work great on mobile devices like smartphones and tablets before focusing on desktop versions.
But why do it this way? Here’s why:
- More people are using mobile devices to visit websites. So, by designing for mobile first, we ensure your site meets the needs of this growing audience.
- Designing for mobile helps us focus on what’s most important for users. With limited screen space, we make sure the content is simple, easy to read, and user-friendly.
- Mobile devices often have slower internet connections. By designing for mobile first, we make sure your site loads quickly by reducing file sizes and using optimized images.
- Search engines like Google give priority to mobile-friendly websites. Going “Mobile First” can improve your site’s ranking in search results and increase visibility.
- Once we create a great mobile version, we adapt it for desktop and tablet screens. This way, users get a consistent experience no matter which device they use.
Maintaining Your Website
Sowebio takes care of your website management, which is essential to avoid technical issues and keep it secure. We offer various services:
- Fixing technical problems, handling security, and backing up data.
- Keeping systems up to date and managing databases.
Sowebio handles everything mentioned above. Leave it to the web professionals to create a well-designed and high-performing website for you !
Why Have a Website?
Having a website brings many benefits:
- You get a personalized space to showcase your brand.
- It boosts your brand’s visibility.
- You attract new customers.
- You can sell products and services online.
- Customers can make online payments and transactions.
- Your website is available 24/7, all year round.
- It builds trust with your customers.
- After-sales service is improved.
- Some tasks like managing inventory or online reservations can be automated.
However, there are some considerations when creating a website:
- Hosting and domain name renewal costs.
- Expenses related to production.
- Being active on your site to improve search engine ranking.
- Complying with GDPR (General Data Protection Regulation).
- Regular updates and maintenance are necessary.
The cost of a website can vary from a few hundred to several thousand euros.
We understand that when starting a new business, the budget for communication may be limited. That’s why Sowebio offers monthly packages that allow you to have a high-performing website and benefit from digital techniques and strategies commonly used by major companies.
In summary
You can see that building a website demands different skills. If you have the time and interest, you can take a course and give it a shot. But if you’d rather concentrate on your business, it’s wise to reach out to a professional.
At Sowebio, our team is composed of skilled professionals in the following fields:
- Design
- Marketing and Strategy (advertising campaigns, SEO, social media, brand identity…)
- Web Content Writing
- Developers
- IT Specialists
We create custom websites, ensuring we apply the best design and user experience practices. Once your website is up, we provide ongoing monitoring, maintenance, and regular backups to ensure it runs smoothly and performs well.
Feel free to get in touch with us to discuss your project at https://www.sowebio.com/contact/.
